Client Name: Beguided Careers
Industry Sector: Education & Careers
Website URL: http://www.beguidedcareers.com
Key Features:
Database driven CMS system
Fully scalable site structure
SEO Friendly
W3C Standards Compliant
Beguided Careers Image
Synopsis:

Beguided Careers is a newly formed careers advisory service based in Canterbury, offering guidance and professional careers advice to school pupils, college undergraduates and adults alike.

A website designing company was asked to design and develop a professional website that would attract and communicate directly with the target audience and portray a friendly and approachable image. The company's owner Michael Robinson, has been offering careers advice to schools in and around Kent for a number of years and wanted to take his expertise out to a wider audience.

With a fully scalable database driven website behind him, not to mention search engine optimised pages, the company hope the site does exactly what was asked of it and brings in steady enquiries and new business.

SEO must occupy an important place in your online marketing strategy, especially if you don’t have the budget to invest in AdWords type campaigns. Why should you use SEO? Because a website with a good SEO will appear among the first links on the results page of a search engine. This will not only generate more traffic, but above all an optimized and targeted one, in other words the constant presence of Internet users interested in your services on your platform.

An SEO agency is a web agency or a webmarketing agency expert in SEO. The primary objective of an SEO agency is to help you improve the positioning of your web pages on search engines, resulting in an increase in your organic traffic and sales.