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Shell

Client Name: Shell
Industry Sector:
Oil, Gas & Engineering
Website URL:
http://www.shellsurfer.com
Key Features:
  • IAC Awards 2005 Winner
  • RAD Awards 2005 Runner-up
  • ASP.NET & MS SQL integration
  • Players High Scores Table
  • Search Engine Optimisation

Synopsis:

Towards the back end of 2004, JWTSC, a long time partner with mediagarden, charged us with the task of producing an exciting, challenging and fun game for Shell to enhance their student and graduate drive branded "Waves of Change".

Having worked on many previous "Waves of Change" projects, the client knew that we had a great understanding of the branding in place, the challenge ahead and ultimately the goal - to attract students and graduates to starting a career with Shell.

The game was a great hit - attracting users in their hundreds. The execution helped eliminate many stigmas attached to Shell and the viral pass on rate was excellent.

This was the first real viral campaign that mediagarden had undertaken and still remains our flagship viral portfolio piece. However, since the success of this project, the requests for viral work have been thick and fast and steadily, mediagarden is developing into a viral marketing agency with some great accolades and clients to boot.

To top it off, we won our first ever award for our work, taking home the "Best Employment Interactive Application" award in the 2005 IAC Awards. Click here to see the awards page...


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