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Only Florists

Client Name: Only Florists
Industry Sector:
Retail & FMCG
Website URL:
http://www.onlyflorists.co.uk
Key Features:
  • Website Design & Development
  • CSS Design & Integration
  • CMS System Templating
  • Logo Design & Branding

Synopsis:

The Brief
Only Florists is a successful national UK florist search engine and directory, having been established for over 3 years. Like many new internet ventures, the original site was developed on a shoe-string budget. The website in its original form was starting to show its age and subsequently, sign-ups and submissions were starting to drop off.

We were asked to give the whole site a new lease of life to bring it back to the top of its game.

The Solution
Our first task was to completely redesign the logo, taking into account that this would influence a complete re-brand that would make any new site unrecognisable from its predecessor.

The resulting new logo was far more iconic, stylistic and attractive. It instantly lifted the design and influenced the direction of the colour scheme and style of the new website which is now more bold, brash and totally appropriate for a website in the florist industry.

The Outcome
Now after its initial relaunch, the site has started to show positive signs of growth. The current content has been vastly improved by the new look meaning that existing customers have renewed annual contracts whilst new florists have been quick to flock to the site and jump on board. A definite success and proof that good design does bring great results!


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