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AIT International

Client Name: AIT International
Industry Sector:
Technology & Communications
Website URL:
http://www.applied-image.com
Key Features:
  • Search Engine Optimised
  • Database driven CMS System
  • Video Production and Encoding
  • Dedicated Software Downloads Engine

Synopsis:

We were asked by AIT International, a long standing client of ours to take their existing website (developed by us in 2004) and recode and enhance the structure for current search engine optimisation (SEO) standards and increase their Google visibility. The main aim was to gain stronger results for printers and products that they supply alongside their highly successful large format RIP software, Shiraz.

In a heavily competitive market, we knew the task was a tough nut to crack but never deterred we still went full steam ahead and recoded the website to new standards to gain stronger rankings on Google for key search terms such as:

Canon iPF 5100
Canon iPF 6100
Canon iPF 8000S
Canon iPF 8100
Canon iPF 9000S
Canon iPF 9100
Epson Stylus Pro 11880
Epson Stylus Pro 4880
Epson Stylus Pro 7880
Epson Stylus Pro 9880
Epson Stylus Pro GS6000
Mimaki CG Range
Mimaki JV33 130/160SP
Mimaki JV5 130S/160S
Mimaki JV5 320S

Included as part of our work, we overhauled the site to generate SEO friendly URL paths with keyword generated URLs, deeper link building, Google Webmaster tools and XML site maps as well as some blatant link building which let's face it... we've done above! Sorry but we couldn't resist it!

The website also features a whole host of video presentations that were done by yours truly, that showcase the software in action. The site also offers members the ability to download the most up to date ICC colour profiles for dozens of different large format printer models.

More enhancements are planned in the coming weeks so watch this space for more updates...


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